Amazon is a leading online platform for eCommerce where 3rd party merchants, brands, businesses, and independent retailers can sell their products and services.

The process of advertising your products and services on Amazon’s eCommerce platform is called amazon marketing. You can use unique Amazon products such as Amazon Marketing Services (AMS), Amazon Advertising Platform (AAP), and Amazon Media Group (AMG) to run paid campaigns within the platform. Advertising options include sponsored products, headline search ads, and product display ads.

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